UX/UI Designer focused on accessibility, product strategy, and creating positive impact through design.
I design user-centered, inclusive, and scalable interfaces. My background blends visual communication, digital design, and user experience. Over the years, I’ve developed a strong ability to identify problems and translate business and user needs into clear design strategies.
Currently, I work as a UX/UI Designer Pleno at Agência e-Plus, where I lead the on-going team for VTEX e-commerce projects. I specialize in usability, accessibility (WCAG), and Design Systems. I'm passionate about mentoring, creating structure, and delivering clear, scalable solutions that work.
<aside> 👁️🗨️ Check out how I created and led my first Accessibility workshop, and how that opened new doors for me in the design world.
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My Design Journey
I started studying design in 2015, with a technical degree in Visual Communication focused on graphic design, branding, and editorial. I then earned my Bachelor’s in Digital Design from Universidade Anhembi Morumbi, with a strong academic performance. Since then, I’ve focused on UX/UI with emphasis on accessibility, systems thinking, and user flows.
Fun Facts…
I love making amigurumis 🧸
I've done hospital clowning 🤡
I love learning about cultures 🌍
I’m passionate about the stars ✨
Professional Experience
<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/7fc9b6d3-0972-4ce7-bb4c-db939284812c/con.svg" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/7fc9b6d3-0972-4ce7-bb4c-db939284812c/con.svg" width="40px" /> UX/UI Designer Pleno Agência e-Plus Aug 2022 → Present ———————————————————— I lead the on-going team, improving and maintaining VTEX e-commerce interfaces for over 20 client projects.
I conduct UX audits (heuristics, metrics), propose enhancements, and deliver prototypes focusing on performance, accessibility, and visual consistency.
I also mentor junior designers and collaborate with cross-functional teams to ensure best practices.
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<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/7fc9b6d3-0972-4ce7-bb4c-db939284812c/con.svg" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/7fc9b6d3-0972-4ce7-bb4c-db939284812c/con.svg" width="40px" /> UX/UI Designer Jr Agência e-Plus May 2021 – Aug 2022 ———————————————————— I prototyped responsive interfaces for e-commerces like Casa Santa Luzia, focusing on usability and conversion.
I conducted UX reviews and usability diagnostics, presented solutions to stakeholders, and collaborated with tech teams.
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<aside> <img src="attachment:5dc527dd-d3b5-43ca-a6bf-20939af1314a:brand_connect_logo.jpg" alt="attachment:5dc527dd-d3b5-43ca-a6bf-20939af1314a:brand_connect_logo.jpg" width="40px" />
UX/UI Designer Jr Brand Connect Mar 2020 – May 2021 ———————————————————— UX/UI And Digital Intern Brand Connect Oct 2019 – Mar 2020 ————————————————————
I created prototypes and MVPs for clients in beauty, food, and B2B.
I contributed to branding materials, style guides, animations, and social media content.
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<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/0dbc8c9c-7f9c-4135-94af-f3cc688d733f/download.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/0dbc8c9c-7f9c-4135-94af-f3cc688d733f/download.png" width="40px" /> Designer Intern SENAI Theobaldo De Nigris Sept 2019 – Oct 2019————————————————————
Created print and digital institutional materials.
Maintained website and internal visual identity.
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Education
<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/fda9db1a-1951-401a-b522-d4bc6621d62e/1044848562.jpg" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/fda9db1a-1951-401a-b522-d4bc6621d62e/1044848562.jpg" width="40px" /> Bachelor’s in Digital Design Universidade Anhembi Morumbi 2018 – 2021 ————————————————————
Academic honors with UX/UI-focused interdisciplinary projects.
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<aside> <img src="attachment:44ad3bcf-66b3-48bc-8746-c2795e6249a1:etec-identidade.jpg" alt="attachment:44ad3bcf-66b3-48bc-8746-c2795e6249a1:etec-identidade.jpg" width="40px" /> Technical Degree in Visual Communication ETEC José Rocha Mendes 2015 – 2017 ————————————————————
Technical education integrated with secondary education with an emphasis on graphic design, branding and visual communication.
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Certifications
<aside> <img src="attachment:f372cab5-9cc8-46c3-9819-0af8a7b3eccf:google-icon.svg" alt="attachment:f372cab5-9cc8-46c3-9819-0af8a7b3eccf:google-icon.svg" width="40px" /> Google Experts Google April 2024 → December 2024————————————————————
Digital marketing, analytics, and Google tools.
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<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/a9be8988-2430-4f01-89d7-8abaec77b451/channels4_profile.jpg" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/a9be8988-2430-4f01-89d7-8abaec77b451/channels4_profile.jpg" width="40px" /> Introduction to Libras ENAP January 2023 ————————————————————
Brazilian Sign Language basics.
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<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/d09874d7-55c2-4269-bf89-d1ebdca963e1/Logo-How-dark.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/d09874d7-55c2-4269-bf89-d1ebdca963e1/Logo-How-dark.png" width="40px" /> Accessibility Bootcamp How Bootcamps March 2021 ————————————————————
WCAG, inclusive design and assistive tech.
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<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/0e3b26a1-1dde-422a-ab4a-40da4644099a/apps.23495.13510798883002021.866e10a9-b288-4f51-bc84-ee7fa483d662.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/0e3b26a1-1dde-422a-ab4a-40da4644099a/apps.23495.13510798883002021.866e10a9-b288-4f51-bc84-ee7fa483d662.png" width="40px" /> User Experience FIAP February 2021 ————————————————————
UX principles, heuristics and testing.
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<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/53718f5f-c439-4ad2-92c7-654259302178/unnamed.jpg" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/53718f5f-c439-4ad2-92c7-654259302178/unnamed.jpg" width="40px" /> Hello Design Thinking IDEO U April 2020 ————————————————————
Creative problem-solving using design thinking.
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ools & Technologies
<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/ac898afa-a073-4197-8de9-dec014fb1429/7564187_figma_logo_brand_icon.svg" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/ac898afa-a073-4197-8de9-dec014fb1429/7564187_figma_logo_brand_icon.svg" width="40px" /> Figma
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<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/669bc8de-9c2d-456f-912b-16bcf89c0ee7/7422458_indesign_design_adobe_magazine_printing_icon.svg" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/669bc8de-9c2d-456f-912b-16bcf89c0ee7/7422458_indesign_design_adobe_magazine_printing_icon.svg" width="40px" /> InDesign
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<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/a86b89bc-4000-4e5a-9690-126fcbf6a502/4691530_zendesk_icon.svg" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/a86b89bc-4000-4e5a-9690-126fcbf6a502/4691530_zendesk_icon.svg" width="40px" /> Zendesk
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<aside> <img src="attachment:a03e8066-3a2c-4b0c-aa73-754a6d2315b1:images.png" alt="attachment:a03e8066-3a2c-4b0c-aa73-754a6d2315b1:images.png" width="40px" /> VTEX
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<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/29986e22-d8c9-4113-87db-f658eae0bb51/7422411_adobe_photoshop_psd_tool_icon.svg" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/29986e22-d8c9-4113-87db-f658eae0bb51/7422411_adobe_photoshop_psd_tool_icon.svg" width="40px" /> Photoshop
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<aside> <img src="attachment:4545d3ec-a231-4708-b113-f2ded176ce81:ga4-logo.png" alt="attachment:4545d3ec-a231-4708-b113-f2ded176ce81:ga4-logo.png" width="40px" /> GA4
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<aside> <img src="attachment:1092f570-ebc6-4b6e-8f9f-c23efb7e2ab2:images_(1).png" alt="attachment:1092f570-ebc6-4b6e-8f9f-c23efb7e2ab2:images_(1).png" width="40px" /> RunrunIt
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<aside> <img src="attachment:4f59996e-8189-44e3-8428-c4c09b416e46:1872-200.png" alt="attachment:4f59996e-8189-44e3-8428-c4c09b416e46:1872-200.png" width="40px" /> WCAG
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Languages
